‘ If you don’t give the market the story to talk about, they’ll define your brand’s story for you‘
- David Brier
Your company’s brand is its perception in the eyes of the world. It is a collection of all the elements such as the company logo, tag lines, fonts, styles, colours, packaging and messaging across print and digital platforms, created to portray an image to its audience.
However, forging a brand identity is the second step. The first one is to create a brand positioning. This means analysing and identifying the company’s target customers, formulating the brand’s personality, essence and promise. Brand positioning decides if and how your brand will stand out from the rest. This is where the companies mission statement, voice, personality and beliefs are established. During this exercise, the competition is also thoroughly assessed to exploit the gaps and use them as an advantage.
Brand Identity and Brand Positioning help in creating a lasting impression on the consumers mind; to attract, inform and excite the customer and eliciting a response in the form of a purchase.
HARBIRZ INC. has decades of experiencing dealing with new and existing brands. We’ve launched countless brands successfully across various industries. Our thorough research, planning and execution has helped carve out a success formula for brands worldwide. We believe a solid Brand Identity and Positioning are the foundation of any company’s marketing success.
Tell us your story and what you're looking for. Our team is experienced in all aspects of digital marketing and are ready and excited to write your brand's success story.
A simple discovery session will enable us to understand your needs and wants. And we can show you how we can help your brand forge the path to success!
HARBIRZ INC. is an award-winning, multi-disciplinary creative marketing agency based in Toronto, London, and Mumbai; developing dynamic and substantive content across different media for brands worldwide.