Some of the strongest brand experiences happen away from a screen.
Events create something digital marketing cannot completely reproduce: a shared moment. HARBIRZ INC. helps businesses and organizations shape the creative and marketing thinking around those moments - from the initial idea and event identity to content, communication and the way the experience continues online. We focus on the experience, not the logistics. We are not positioning ourselves as a traditional event planner. Our role is in the strategy, concept, brand, creative direction and marketing surrounding the event. That can include event concepts, visual identity, invitations and communication, signage, branded environments, audience engagement, photography, video, social content and supporting campaigns.
Before. During. After.
The event itself may last a few hours. The marketing opportunity can begin weeks earlier and continue long afterwards. We can plan how the experience is introduced, how content is captured while it is happening and how photography, video, social media, email and other channels extend its value afterwards. That makes the event part of a larger marketing idea rather than an isolated date on the calendar.
Brand experience should feel like the brand.
Whether it is a corporate gathering, launch, activation, conference, cultural event or customer experience, the physical environment should carry the same level of thought as the digital brand surrounding it. That connection between physical and digital is where HARBIRZ can add particular value.
Planning an event, launch or brand experience that needs a stronger idea around it?
LET'S GET STARTED
Tell us your story and what you're looking for. Our team is experienced in all aspects of digital marketing and are ready and excited to write your brand's success story.
A simple discovery session will enable us to understand your needs and wants. And we can show you how we can help your brand forge the path to success!
