“Using video to connect with a prospect is so much more than a cold call. It humanizes the selling process.”
- Jill Rowley
Make something worth watching. Businesses are producing more video than ever. That does not automatically mean audiences want to watch more of it. At HARBIRZ INC., we approach video with the same question we bring to every other creative discipline: what is the idea, who is it for and what does it need to accomplish?
From a reel to a larger brand story.
Our video production work includes commercial content, brand films, campaign videos, interviews, testimonials, corporate content, reels, short-form social video and event content. We can work from an existing concept or develop the creative direction, format, visual approach and production requirements ourselves. Production, filming, editing, post-production and supporting audio can all sit within the same process.
Create once. Think beyond one format.
A strong production should generate more than one finished video whenever the opportunity allows. Long-form footage can become short-form content. Interviews can become social edits. Campaign footage can support paid advertising, websites, email and future content. We plan with those possibilities in mind. It allows brands to create more useful content from the production without simply creating more content for the sake of volume.
Creative production connected to marketing.
Because video sits inside our integrated practice, we can also think about what happens next. Where does it launch? How does it fit the campaign? What does social need? What version belongs on the website? What should advertising use? The camera is one part of the process. What the content does afterwards matters just as much.
Have an idea, product, campaign or story that belongs on screen?
LET'S GET STARTED
Tell us your story and what you're looking for. Our team is experienced in all aspects of digital marketing and are ready and excited to write your brand's success story.
A simple discovery session will enable us to understand your needs and wants. And we can show you how we can help your brand forge the path to success!
