Brand Strategy, Identity & Positioning
‘ If you don’t give the market the story to talk about, they’ll define your brand’s story for you‘.
- David Brier
Build the brand before you build the noise. A strong brand gives a business clarity. It defines how the company should be understood, what makes it relevant and how that thinking should translate into the way it looks, speaks and presents itself. At HARBIRZ INC., brand development begins with the business itself. We look at where you are, where you want to go, who you need to reach and what needs to change in order for the brand to support that ambition.
Strategy gives the creative work somewhere to go.
Our work can include brand strategy, positioning, messaging, naming, visual identity, logo systems, creative direction and brand guidelines.
Sometimes we are building a brand from the beginning. Sometimes the business has already grown, but its identity, communication or positioning has not grown with it.
In either case, the objective is not change for the sake of change. It is to create a clearer and more credible expression of the business.
Identity should work beyond the logo. A brand has to survive real-world use. It needs to work on a website, inside a campaign, on social media, through photography and video, across advertising, presentations, signage, print and everything else the business puts into the world. Because HARBIRZ works across these disciplines, we think about the brand as a system rather than a standalone design exercise. The strongest brands give businesses something they can build from - not something they have to reinvent every few months. Our role is to help establish that foundation and then, where required, carry it into content, digital platforms and marketing.
Building a new brand or ready for the existing one to grow up?
LET'S GET STARTED
Tell us your story and what you're looking for. Our team is experienced in all aspects of digital marketing and are ready and excited to write your brand's success story.
A simple discovery session will enable us to understand your needs and wants. And we can show you how we can help your brand forge the path to success!
